“Our brief was to design packs that sell the product and this involved the use of large areas of windowing in all the range. Korsnäs board gave us the opportunity to give the consumer a fine view of the products whilst maintaining the integrity of the packs throughout the supply chain” says Mr Grundy, Business Manager at Boxes Prestige.

Boxes Prestige in UK have created a range of cartons for Crabtree & Evelyn’s Fine Foods Range. The presentation packaging as well as the special nature of Crabtree & Evelyn’s products make them the perfect gift all year round.

Crabtree & Evelyn captures the essence of English style with simple luxuries for the bathroom, bedroom, kitchen and garden. They travel the world to bring everyday luxuries and beautiful gifts that make life a little more precious. The company set great store in the role of their packaging to maintain their brand image and act as a sales driver. Boxes Prestige, the UK converter specialising in luxurious packaging, is their preferred supplier in Europe and they created this attractive pack.

Print surface crucial 
“We chose Korsnäs board because it means less problems”, says Ray Grundy, Business Manager at Boxes Prestige. “We have used the board for many years and know the characteristics very well. As it is a strong board we use it for packs with heavy content and demanding constructional design.