Autumn is the high season for Orthomol Immun®, a food for special medical purposes including antioxidants, vitamin D and minerals that strengthen the body’s immune defences against colds and flu. A combination of smart promotion and a seasonal peak of common cold caused a successful year.

The company’s salespeople rely on the help of an instructive and informative promotional pack when selling the product to chemists and physicians in Germany. Besides illustrating the effects of the supplement through diagrams and statistics, the promotion pack is truly eye-catching, with effects like UV coating and embossing with
gold leaf lending the product a luxurious air.

“Only Korsnäs White meets every requirement”
“I was surprised when we tested Korsnäs White,” says Frederik Breuer, a Technical Support Developer at Orthomol GmbH’s converter, Kraft Druck GmbH. “Despite demanding production steps – applying gold leaf, UV coating, embossing and diecutting – we had no problems. Only a strong material can handle all that. Korsnäs White offers a unique combination of strength and whiteness, essential properties for the pharmaceutical segment.”