“In addition to the demanding voyage, the heavy content and the v-shape of the pack put extra pressure on the cartonboard, so we really needed a strong board as well as the usual need for a good print result”, says Mr Sanders.

UK-based Ashbury Confectionery recently gave UK converter Printing and Packaging Ltd the delicate task to design a chocolate pack with Shelf Impact for a new business with a retailer in Australia. To achieve Shelf Impact after one month at sea and one month in distribution chain puts a lot of demands on the packaging material.

“We chose a different shape. In combination with the bright colours it is an un-beatable combination for shelf impact. But the crucial point for this specific business was how the packs would stand the very demanding voyage before ending up on the retailers’ shelves. Printing and Packaging Ltd recommended Frövi Carry*”, says Mr Julian Sanders, Purchasing Manager at Ashbury Confectionery.