‘We wanted an unusual, innovative packaging solution that fits the way people look at our product,’ says Rikard Lundborg, one of Mackmyra’s founders.

Mackmyra malt whisky – The First Edition – was launched on the open market in June 2008, following successful sales of a ‘Preludium’ range.

The idea was born late one night almost exactly 10 years ago, after a few glasses of whisky, when eight university classmates were on a skiing holiday. The result? A Swedish success story – and a multimillion kronor business with an international reputation. Mackmyra has already won a Silver (Best in Class) at the International Wine & Spirit Competition 2008, one of the world’s biggest competitions of its type.

‘It’s a gentle whisky, not at all pushy or assertive, but rather one that demands consideration and time in the glass,’ says whisky connoisseur Bengt-Göran Kronstam of the Stockholm daily Dagens Nyheter. ‘One thing is certain: this is an exquisitely distilled product.’