You immediately recognise a perfect match when you see it. Korsnäs White and l’Occitane look like twin spirits: together they make a statement of authenticity.

It is easy to like a company such as l’Occitane. Because their products focus on well-being, health and feel-good factors. Because they are value-driven and because they stand for high ethical standards, fairness and good causes. And because their products unveil the colours and scents that are the very soul of Provence.

It all started on a modest scale in 1976. At the age of 23 Olivier Baussan bought a still to extract essential oils for his garage-based production of soap, bath foam and shampoo. He packaged and sold his products in person, and later asked his family to help with the graphic design and watercolour label designs.

Natural and simple
What began with lavender and rosemary soon branched out to include all the traditional fragrances of Provence – lemon, honey, almond, cherry blossom and olive. The company grew, created jobs and settled in Manosque. It expanded into a business with a distinct and respected brand. Although today l’Occitane is an international multi-million-Euro company, it has never gone back on its original values and principles. It uses only natural ingredients of controlled origin with no animal testing or child labour, gives priority to local suppliers, and respects human rights and the planet.
 

Print on the brown side
Pascale Baussan is the founder’s sister. For the past 20 years she has been working closely on the packaging development, graphic design and choice of materials.

»When we discovered the cartonboard manufactured at Frövi, we chose it immediately. Printing on the reverse, brown side of the board reinforced the brand image. It had an interesting cloudy effect and a deepness of colour which was truly unique and authentic and which suited the image we wanted to give the company. Later we used the reverse side of Korsnäs White, which suited our demands for a whiter board to work with fresher colours in cosmetics. But the reverse side of Korsnäs Cartonboard has always been our trademark.