Awards for good packaging design

PIDA is a prestigious packaging design competition run in partnerships with universities in France, Germany and Sweden.

PIDA is integrated in the educational programme and gives design students an opportunity to display their work to a larger audience and demonstrate their skills to potential employers.

Germany 2011

PIDA Germany 2011 was held at Hochschule der Medien, Stuttgart on December 1. The competing universities were HdM and Beuth Hochschule für Technik. 17 design projects qualified. On this page you will find the entries, the project teams and the winners.

The Early Birds

The Early Birds
Pauline Bader, Adrian Przybill, Benjamin Schneeweiß, Hdm

The winner of User Friendliness. The Early Birds is a brand for healthy and varied cereals for children in cartoon bird shaped packagings. The concept confirms three different birds (Benno-Fruits; Flemming-Crunchy, Paul-Nuts) and pursuits a coherent and harmonious colour and theme system. The ergonomic design enabled by the good shapeable Korsnäs paper picks up the bird theme again. It offers an handhold for a better use for all hand dimensions and suggests to the customer, take me.

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