In a fast-changing and increasingly complex marketplace, the roles in the value chain of the packaging industry are evolving. Customers expect more, and for Korsnäs this has meant a shift from product orientation to solution orientation in customer relationships. The service and knowledge content represents a larger share of the value of the offer.
There once was a time when a paper manufacturer just made paper. The whole business was about the product and nothing but the product. Those days are long gone. While more and more brand owners discover the advantages of paper-based packaging material, the demands on the material are constantly being set higher. Product development never sleeps. What is more, customers have discovered the advantages of involving the expertise of papermaking professionals in the development of ever better packaging solutions. Who knows better than a papermaker the possibilities and restrictions of their own material?
Improvement is always possible
Converters, packaging designers and brand owners turn to Korsnäs for quality packaging material and, to an increasing extent, for consultancy and knowledge transfer. Korsnäs Packaging Performance Service offers advanced testing of packaging solutions, in terms of strength tests, design and prototyping for real-life tests, function assessment and advice and recommendations on improvements.
These services are available for all Korsnäs customers regardless of what packaging material they use – Cartonboard, White Top Kraftliner or Sack & Kraft paper. Results include better resource utilisation, reduced material consumption and in many cases improved packaging function. Improvements can be realised in a number of areas – overall cost effectiveness, protection of contents, space efficiency, stackability, user friendliness, shape and graphics for shelf impact, and so on. In short, Korsnäs Packaging Performance Service offers solutions to any challenge along the value chain, from transport and handling through to display, purchase and use.
Optimising your packaging solution
“We contribute with our knowledge and experience to the optimisation of packaging made of our material,” says Lena Dahlberg, who is responsible for Korsnäs Packaging Performance Service. “It’s our ambition to find solutions that match our customers’ requirements, help them make their processes more efficient and use the right material for the right job – to avoid overpackaging while ensuring protection and shelf impact.”
Premium packaging material made of 100 % virgin fibre to meet the demands of highly discerning customers will remain the foundation of Korsnäs’ offer to the market. Today, however, it is becoming increasingly clear that value development is driven not by only product quality but also by knowledge content.
For further information, please contact
Business Manager Cartonboard, Korsnäs
Tel. +46 26 15 10 00
Direct +46 26 15 11 16
Mobile +46 70 795 11 16
Korsnäs is one of Sweden’s leading producers of cartonboard and paper intended for users with exacting demands on effective, creative and functional packaging solutions, primarily within the consumer goods segment. Its products are based on renewable, wood-based raw materials and, on a daily basis, Korsnäs helps customers worldwide use resources economically and sustainably, develop brands and enhance profitability. Production takes place at the company’s three mills, which have integrated pulp production facilities. Korsnäs has a total annual capacity of 1.1 million tonnes of cartonboard and paper, with about 90 percent of sales to the export market. Korsnäs employs 1,800 people, has annual sales of approximately EUR 900 m (2010) and is a wholly-owned subsidiary of Investment AB Kinnevik.