Boxes Prestige in UK have created a range of cartons for Crabtree & Evelyn’s Fine Foods Range. The presentation packaging as well as the special nature of Crabtree & Evelyn’s products make them the perfect gift all year round.

Crabtree & Evelyn captures the essence of English style with simple luxuries for the bathroom, bedroom, kitchen and garden. They travel the world to bring everyday luxuries and beautiful gifts that make life a little more precious. The company set great store in the role of their packaging to maintain their brand image and act as a sales driver. Boxes Prestige, the UK converter specialising in luxurious packaging, is their preferred supplier in Europe and they created this attractive pack.

Print surface crucial
“We chose Korsnäs board because it means less problems”, says Ray Grundy, Business Manager at Boxes Prestige. “We have used the board for many years and know the characteristics very well. As it is a strong board we use it for packs with heavy content and demanding constructional design.

But it is of prime importance that the print result is all that is expected by demanding brand-owners for premium packs. The combination of these properties makes Korsnäs board the obvious choice.”

Selling through the window
“Our brief was to design packs that sell the product and this involved the use of large areas of windowing in all the range. Korsnäs board gave us the opportunity to give the consumer a fine view of the products whilst maintaining the integrity of the packs throughout the supply chain” continued Mr Grundy. The cartons are produced on Frövi Bright* with around the corner PET windows in a stylish design with a premium finish on both the inside and outside of the packaging, ensuring the whole product looks impressive and maintains Crabtree & Evelyn’s quality image.

* From 1July 2008 the product is called Korsnäs White.